My work
Think smart. Think big.
Why Research?
Great products are born from even better research.
Where I started: 29 strangers in 29 days, from majoring in digital arts and changing to advertising, working in journalism, starting the Barista Talk podcast, and running my advertising business. A Jill-of-all-trades for years dabbling in website creation and mapping, TV programming and production, and interviewing and photographing strangers.
Where I’m going: Now, I want to use my experience working in many fields to find better solutions to problems users face and ask more informed questions.
Qualitative and quantitative research
ScoreSmiths is a business offering film composing courses online.
Goals:
Survey film composing students on their career goals and how ScoreSmiths can fit their needs.
Audience:
Potential and already experienced film composing students.
Outcome:
A better understanding of film composing students’ needs, desires, and goals to change the marketing materials and the courses ScoreSmiths offers.
Link to the pre-course Google survey:
https://docs.google.com/forms/d/1DXFOMcssn0L3fc2DzWudEdbvuQzftF5GkYAExq9T7EA/prefill
Link to the post-course Google survey:
https://docs.google.com/forms/d/1XQslDR4dpnHgnG1ig8ciy8XSMJuv3xIf2FcjhMSLrwM/prefill
Creative Briefs
Goals:
Create creative briefs based on research done by university research studies. These were created during a Brand Development course at the University of Oregon.
Audience:
These creative briefs were made with a creative team in mind who would use them as the starting point for their designs and copy.
Outcome:
A direction for creative teams to use this synthezied research made into a solid strategy with a target audience in mind.
Personas and Social media strategy
Multnomah University in Portland, Oregon.
Goals:
Create the first university’s social media strategy and calendar. Research the best social media practices and present the best course of action to the heads of the departments at Multnomah University.
Audience:
The presentation was created to present to the heads of the departments at Multnomah University.
Outcome:
A social media calendar and language to use for Facebook, Instagram, Twitter, YouTube, and Snapchat.
customer outreach strategy
St. Jordan Creek Winery in Beaufort, Missouri.
A class project during college at the University of Oregon to find creative ways to draw more customers into the winery from surrounding cities.
marketing strategy
Cascara Vacation Rentals in Sunriver, Oregon.
Research marketing personas, create sample social media posts, and targeted emails.
