Multnomah University

The Goals:

Create a video script for a promotional video to announce the beginning of the largest comprehensive campaign in the history of Multnomah University. Establish credibility through sharing the founding mission of the university, create a compelling vision and expand the confidence in leadership.

The Audience:

All Multnomah University donors, past donors, prospective donors, alumni, parents of students, friends, and the churches in Portland.

The Takeaways:

Multnomah University is writing a new history for itself by expanding its science program, growing the athletic facilities and opening more scholarship opportunities.

The copy:

“Hi, I’m Craig Williford, the fifth president of Multnomah University.

For 83 years, Multnomah University has lived out our founding mission to prepare students for gospel ministry, wherever God may lead.

Today’s generation of students, more than any other, seeks to connect their personal faith with their career calling. And so, we’ve expanded our academic programs to focus on vocational discipleship in order to advance our original mission.

Now, I’m excited to announce the Board of Trustees has authorized the largest campaign in the history of Multnomah University to secure the future of Multnomah and expand the impact of our mission. This campaign, named “As God Leads,” is a three-year, 18 million dollar effort.

I invite you to join us by praying for and participating in this historic campaign – As God Leads.”