dollar shave club
Experiment: match an existing brand's voice and format an email campaign
Dollar Shave Club is known for its honest approach to shaving. Real men use their razors. As a personal experiment, I bought my own. Could men's razors be just as good for women? No pink. All blades. It was bar none the best razor this girl has tried. I converted.
Conclusion: men's razors are better
Ad copy for Dollar Shave Club is plain, simple fun. Taking all of my inner puns and giving them a punch line. A sleek, masculine razor. What could be better? Nothing. You're right.
The copy:
Nicks, scratches, scars, oh my!
A man needs the right tools.
Nothing hidden. Really.
ashfab juice
The Task: create a website with engaging copy
AshFab Juice is a pop-up juice company. Spreading their healthy lifestyle to the Bend, Oregon locals. I happily stepped in to create a website showcasing their story. The design and copy followed their hip, vibrant style.
The conclusion: fresh products produce fresh copy
Writing copy for a brand and people I believe in was inspiring. Creativity grows well when it happens naturally. To quote Albert Einstein, "Creativity is intelligence having fun."
The copy:
Ingredients made to tango with your taste buds.
Only fresh. Only the best.
Crafted with care. Delivered with love.
Want the juicy details?
Crushing it.
Photo Credit: Sydnee Marie Photography
