dollar shave club
Experiment: match an existing brand's voice and format an email campaign
Dollar Shave Club is known for its honest approach to shaving. Real men use their razors. As a personal experiment, I bought my own. Could men's razors be just as good for women? No pink. All blades. It was bar none the best razor this girl has tried. I converted.
Conclusion: men's razors are better
Ad copy for Dollar Shave Club is plain, simple fun. Taking all of my inner puns and giving them a punch line. A sleek, masculine razor. What could be better? Nothing. You're right.
Nicks, scratches, scars, oh my!
A man needs the right tools.
Nothing hidden. Really.
The Task: create a website with engaging copy
AshFab Juice is a pop-up juice company. Spreading their healthy lifestyle to the Bend, Oregon locals. I happily stepped in to create a website showcasing their story. The design and copy followed their hip, vibrant style.
The conclusion: fresh products produce fresh copy
Writing copy for a brand and people I believe in was inspiring. Creativity grows well when it happens naturally. To quote Albert Einstein, "Creativity is intelligence having fun."
Ingredients made to tango with your taste buds.
Only fresh. Only the best.
Crafted with care. Delivered with love.
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