dollar shave club

dollar shave club
 

Experiment: match an existing brand's voice and format an email campaign

Dollar Shave Club is known for its honest approach to shaving. Real men use their razors. As a personal experiment, I bought my own. Could men's razors be just as good for women? No pink. All blades. It was bar none the best razor this girl has tried. I converted. 

Conclusion: men's razors are better

Ad copy for Dollar Shave Club is plain, simple fun. Taking all of my inner puns and giving them a punch line. A sleek, masculine razor. What could be better? Nothing. You're right.

The copy:

Nicks, scratches, scars, oh my!
A man needs the right tools. 
Nothing hidden. Really.

 
 

ashfab juice

 
ashfab juice

The Task: create a website with engaging copy

AshFab Juice is a pop-up juice company. Spreading their healthy lifestyle to the Bend, Oregon locals. I happily stepped in to create a website showcasing their story. The design and copy followed their hip, vibrant style.

The conclusion: fresh products produce fresh copy

Writing copy for a brand and people I believe in was inspiring. Creativity grows well when it happens naturally. To quote Albert Einstein, "Creativity is intelligence having fun."

The copy: 

Ingredients made to tango with your taste buds.
Only fresh. Only the best.
Crafted with care. Delivered with love.
Want the juicy details?
Crushing it. 

ashfab juice
ashfab juice
juice
ashfab juice