I know some of you might be tired of the overused "go green" movement. I can't promise my experiment will be any different. I, like some of you, are annoyed with getting green messaging crammed down my throat. I may be interested in having a bigger understanding of how the products I buy impact the environment, but if I'm honest no one has made it fun or intriguing. And a lot of corporations misuse messaging to create revenue.
I want to break down these walls of confusion and frustration. I plan on broadening my awareness of the impact I have on the environment during a one week experiment. My wonderful professor Kim Sheehan in my Green Brand Strategy course brought this experiment to mind (and I also benefit by getting graded for it). How will it work? I'll use the "No Impact Experiment" as my guide.
Every day I will face a new challenge as outlined below, and document my experience.
Tuesday: Transportation, Take Action
Saturday: Giving Back
Interested in joining me or have more questions? Check out their website: noimpactproject.org/experiment. Still confused? Leave a comment or send me an email. I would love to create an open conversation about what I discover along the way.