Listen here!

Task: Experiment with what it takes to create, edit and produce a podcast

Barista talk is a show created by two baristas to talk about coffee culture, get an inside peek behind the coffee counter and share comical customer stories. How do you make a proper cup of coffee? What do consumers not know about their drink? How is coffee different across the U.S.?

CONCLUSION: this podcast spurs on coffee cravings

I enjoy interviewing people and hearing about their experiences with coffee. Coffee culture expands beyond our interactions inside a coffee shop to include those who grow, roast and transport the beans. I will continue exploring these conversations to help consumers understand what they are buying when they go into a coffee shop.

TASK: CAPTURE 29 STORIES IN 29 DAYS

I took on this passion project amid college classes, work and living with 60 people. I was inspired by Humans of New York to interview strangers around Eugene, Oregon. I stretched myself to strike up conversations with complete strangers.

CONCLUSION: PEOPLE WANT TO BE KNOWN

Asking questions for 15 minutes and taking a stranger’s photograph was easier and more enjoyable than I imagined. People are open to sharing their stories, because they want to be heard and understood. A spark grew inside me to hear more stories and search out the good in everyone I met.

COPY: 

Summarized the interviews and posted daily on my Instagram with their photographs.

TASK: CREATE A WEBSITE TO REFLECT THIS NEW BUSINESS’S STORY

AshFab Juice is a pop-up juice company. Spreading their healthy lifestyle to Bend, Oregon locals. The design and copy followed their hip, vibrant style and engaged with their customers.

CONCLUSION: FRESH PRODUCTS PRODUCE FRESH STORIES

Creating the story for this brand was inspiring. Creativity grows well when it happens naturally. To quote Albert Einstein, "Creativity is intelligence having fun."

copy: 

Cheerful, fresh, healthy, and good-natured.

Ingredients made to tango with your taste buds.
Only fresh. Only the best.
Crafted with care. Delivered with love.
Want the juicy details?
Crushing it. 

Experiment: match an existing brand's voice and format an email campaign

Dollar Shave Club is known for its honest approach to shaving. Real men use their razors. As a personal experiment, I bought my own. Could men's razors be just as good for women? No pink. All blades. It was bar none the best razor this girl has tried. I converted. 

Conclusion: men's razors are better

Ad copy for Dollar Shave Club is plain, simple fun. Taking all of my inner puns and giving them a punch line. A sleek, masculine razor. What could be better? Nothing. You're right.

copy:

Nicks, scratches, scars, oh my!
A man needs the right tools. 
Nothing hidden. Really.

Photo credit: Exhale Bakery and Vintage&Cream

Task: design a new logo and a label

Exhale Bakery and Vintage & Cream are home grown bakeries located in Oregon. Exhale Bakery needed a new, clean and fresh logo to display their baked goods. Vintage & Cream produced a decadent caramel sauce and requested an elegant label to match.

conclusion: project management is worth the time

Writing copy and collaborating with designers and the business owners was energizing. The process from creation to final printed materials was, dare I say, easy and enjoyable.

copy: 

Salted Caramel. Satisfies a sweet craving and a savory snack. Zings a song with every bite. What will be your melody?